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Final exam RFEI Sales Management 50 questions.
Uploaded: 05.10.2015
Content: УПРАВЛЕНИЕ ПРОДАЖАМИ.doc 42,5 kB
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Questions
1. Efficient and effective achievement of the goals of the sales force, through planning, recruitment, training and personnel management, and control of organizational resources, is called:
a) sales management;
b) marketing management;
c) control of personnel.
2. The main purpose of the sales manager:
a) planning of sales staff;
b) to achieve a certain level of sales, profits and customer satisfaction;
c) the development of the strategy needed to achieve the goal.
3. Planning - is:
a) the employer´s efforts aimed at building trade workers necessary working culture and a positive attitude towards work, as well as to provide them with the knowledge needed for the sale of goods / services;
b) a deliberate, systematic decision-making process with respect to the goals and objectives to be followed by an employee, a group of people, a functional unit
or the organization as a whole in the future, as well as decision-making on the use of the resources needed to achieve the objectives;
c) the ability to influence individuals and groups of people, directing their efforts to achieve the goals of the organization.
4. The head of the organization directly responsible for the sale of goods or services, as a rule:
a) sales agents;
b) senior management;
c) The heads of the first link.
5. What is the view of the division of administrative work in the field of marketing:
a) a mixed division of labor;
b) horizontal division of labor;
c) a fine division of labor.
etc.
50. The official statement about their values related to ethics and social responsibility - is:
a) Code of Social Responsibility;
b) Code of Ethics;
c) culture of sales.
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