Territory Marketing Control, 10 questions.
Question 1. Prerequisites for marketing theory in the territorial administration. The concept of a non-profit marketing. The distinguishing characteristics of the service.
Question 2. The essence of territorial marketing. General and differences "territorial marketing" and "marketing areas". The main subjects of territorial marketing.
Question 3. The internal environment territory. Ambient territory.
The concept of territorial product. Price territorial product. Location territorial product.
Question 4. Promotion of territorial product. Assessment of the territorial product country. Localization territorial product of the country. Price territorial product of the country.
Question 5. The concept and essence of the segmentation. Basic principles of segmentation. differentiation processes in relation to the marketing of the country. The concept of competition and competitiveness. The essence of competitiveness. Objectives increase competitiveness of the country.
Question 6. The attractiveness of market segments.
Question 7. Positioning in the territorial marketing.
Question 8: Internal and external competitive advantages of the territory.
Question 9: Investment attractiveness of the region.
Question 10. The concept of competition and competitiveness. The essence of competitiveness. Objectives increase competitiveness of the country
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