Strategic Management - Summary

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Uploaded: 24.05.2012
Content: strateg_managment.rar (59,48 kB)
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Description

Contents

Introduction
1. Description of the company "Metallstroytorg"
2. Analysis of external and internal environment.
2.1. The nature of the medium factors vernal
2.2. PEST- analysis.
2.3. Analysis of the internal environment of the enterprise.
2.4. Assessment of the internal environment.
2.5. Driving forces.
2.6. Analysis of the conditions of competition.
2.7. SWOT- analysis.
3. The definition of the mission of the enterprise "Metallstroytorg" and its strategic objectives.
3.1. Defining the mission of the enterprise.
3.2. The system of strategic goals of the organization.
3.3. The hierarchy of objectives.
4. Development of a marketing strategy.
5. Development of marketing strategy.
6. Formation of product strategy.
7. The restructuring of the organization.
8. The organizational structure of the system of enterprise management.
References.

Additional information

38 pages of the original text. Charts, tables. Delivered perfectly.

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