Suitable for all universities !!!
Lectures include 70 questions, the volume of 1-2 pages. Made textbooks 2009-2010.
Crib is made of lecture notes, double-sided, measuring 4.5 x 7.5 cm (easily fits into the palm).
TABLE OF CONTENTS
1. ORIGIN OF ADVERTISING
2. The written text IN ADVERTISING
3. artistic expression ADVERTISING
4. PROMOTIONAL ACTIVITIES IN RUSSIA DURING THE XVII-XVII centuries
5. ADVERTISING IN RUSSIAN MEDIA DURING THE XVIII - beginning of XX century
6. Trade TODAY
7. MARKETING POLICY. DEVELOPMENT PLAN OF ADVERTISING
8. STAGES OF THE CREATION OF ADVERTISING. BASIC RULES OF THE ADVERTISING
9. creating advertising
10. The method of writing advertising texts
11. Development of promotional programs
12. DECISION ON means of disseminating information
13. FEATURES OF MODERN ADVERTISING
14. Advertising agencies and their tasks
15. The work of advertising agency
16. RELATIONSHIP advertising agencies and advertisers
17. KEY payment scheme services Advertising agencies
18. types of advertising and promotion. Distribution channels
19. INDICATORS influence the choice of vehicles for advertising
20. Trade in periodicals (newspapers, magazines, directories)
21. Print advertising
22. The method of distribution of print advertising
23. VARIETY TV advertising
24. pos
25. THE CONCEPT OF MEDIA PLANNING
26. The media channel (channel of distribution of advertising)
27. Playback Media (advertising media)
28. Factors influencing consumer behavior
29. STRATEGY AND TACTICS advertising channels
30. The concept and essence ADVERTISING CAMPAIGN
31. VARIETY OF ADVERTISING
32. OBJECTIVES AND OPPORTUNITIES ADVERTISING CAMPAIGN
33. PURPOSE OF ADVERTISING CAMPAIGN
34. FUNCTIONS advertising goals
35. PLANNING promotional activities
36. ADVERTISING CAMPAIGN PLAN
37. MARKETING STRATEGY PROMOTIONAL CAMPAIGN
38. ADVERTISING IDEA AND STRATEGY
39. FACTORS AFFECTING THE CHOICE OF DISTRIBUTION Advertising Info
40. PROBLEMS TO BE SOLVED IN THE ADVERTISING CAMPAIGN
41. The cost of advertising a new product
42. ADDITIONAL means of dissemination of advertising information
43. TYPES OF FIGURES ADVERTISING CAMPAIGN
44. Advertising effectiveness
45. FACTORS TO BE CONSIDERED IN THE PRODUCTION OF ADVERTISING BUDGET
46. \u200b\u200bThe main articles of the advertising budget
47. CALCULATION METHODS advertising budget
48. The method of counting VARIETY advertising budget
49. The method of counting the number of contacts NECESSARY
50. TERMS AND CONDITIONS OF INTERNATIONAL BUSINESS
51. REASONS FOR WHICH CAN NOT BE ONE ADVERTISING
52. The main argument in favor of international advertising campaign
53. TOOLS INTERNATIONAL ADVERTISING FOR LOCAL NATIONAL CIRCUMSTANCES
54. STRATEGY AND TACTICS OF THE INTERNATIONAL ADVERTISING. FEATURES OF ADVERTISING
55. FEATURES OF ADVERTISING