RFEI final exam 50 Strategic Marketing Problems.

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Uploaded: 27.12.2011
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1. Where does the marketing battle?
a) in the sales area;
b) on television;
c) in the minds of people.
2. What can not be attributed to the scheme squeezing maksi¬
mal use of existing ideas?
a) Association;
b) crushing;
c) change of places.
3. What is not included in a strategic square?
a) an offensive war;
b) flanking the war;
c) international warrior.
48. What is the strategy of "penetration"?
a) the establishment of low prices for new goods;
b) the establishment of the high price of goods;
c) establishing prices used in the market.
49. What is the strategy of "penetration"?
a) the establishment of low prices for new goods;
b) the establishment of the high price of goods;
c) Fixing the prices used in the market.
50. What is transfer pricing?
a) the price of goods transferred from the production
division to another division of the company;
b) artificially low prices, used to
ousting competitors from the market;
c) the unrounded rates, creating a consumer
the impression of careful study rates.

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