Председатель совета директоров крупной нефтяной компан

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Uploaded: 23.06.2012
Content: 20623212858547.docx (30,86 kB)

Description

Task 1. Chairman of the Board of Directors of a large oil company states: "The marketing concept is applicable to companies that manufacture products in the package. They deal with the goods, have differences in industries with Task 2. Two companies that produce cell phones, have different definitions of the market. One - as the "mobile communications", and the other - as "cell phones".
a) What are the differences between these definitions of the market?
b) what definition is more useful in terms of marketing planning and why?
Task 3. What is the microenvironment? What it is in the external environment of marketing?
What are the factors of the macro will have the most significant impact in the near future on the companies involved in the production of dairy products? His answer Arguments.

Additional information

ответы на 3 задания
Маркетинг (МКМ 96)

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