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Requirements for the consumer and his buying behavior
Uploaded: 24.01.2017
Content: потребности, потребитель...doc 503 kB
Product description
Requirements for the consumer and his buying behavior. REFERAT.Marketing.
Content.
Introduction ................................................................................. p.3.
1. The concept of needs and consumer .......................................... page 4.
2. The model of consumer behavior .......................................... ... p.5.
3. The buyer´s specifications.
3.1. Factors influencing the purchasing behavior ...... ..str.6.
3.2. Factors cultural level ................................................ ... str.6-7.
3.3. social order Factors ................................................ ..str.7-9.
3.4. Factors ...................................................... .str.9-11 personal order.
3.5. Factors psychological order .......................................... str.11-15.
4. The process of making purchasing decisions.
4.1. Awareness of the problem ............................................................ ..str.15-17.
4.2. Evaluation of options ............................................................... ... p.17.
4.3. The decision to buy ............................................................... ..str.17-18.
4.4. Reaction to purchase ............................................................... .str.18.
5. Conclusion ........................................................................... .str.19.
6. Literature ........................................................................... ..str.20.
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