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Planning the range of products. Coursework
Uploaded: 24.01.2017
Content: курс.произв.менеджмент.doc 286 kB
Product description
Planning the range of products. course work.
Table of contents
Abstract 3
Introduction 4
Section I. Theoretical part 6
1. The concept assortment 6
2. The range of 9 Planning
3. Planning Methods range 12
3.1. Method of operating leverage 12
3.2. Ranking method range of products based on the matrix BCG 14
3.3. Linear Programming Method 17
Section II. The design of the 19
1. A method of operating leverage 19
1.1. The study cost structure 19
1.2. Calculation of the elements of the operational lever 20
1.3. Increased sales 22
1.4. Reduce costs and increase sales volumes 22
1.5. Changing product mix 23
1.6.Graficheskoe definition of the threshold of revenue from the sale of the development of the crisis measures 25
2. The ranking method based on the range of 25 BCG matrix
2.1. Calculation data to rank 25
2.2. Construction of 26 BCG matrix
3. The method of linear programming 27
3.1. Background 27
3.2. decision 28
Conclusion 30
List of literature used 31
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