Philip Kotler - Marketing 3.0.Ot products to the consumer

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Uploaded: 12.10.2014
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A new book by the world-renowned marketing guru Philip Kotler "Marketing 3.0" for many will be a revelation, and only for the most sophisticated in marketing will be a confirmation of what they had long suspected intuitively. In developed countries today (and in developing - very soon) expect to win over the competition can only the company that mastered and will apply in the marketing 3.0. In short, it is a way of the finest, sophisticated influence on the consumer, in which not only affects the mind and emotions, but also the soul of man. Use it, and soon all the customers and clients of your competitors will pass you.
The great advantage of marketing 3.0 before the two previous versions in the fact that with its help any company will be able to connect to the solution of global problems (poverty, pollution, social injustice, deadly diseases) with a commercial benefit for themselves! Do good - and make money on it.
The book will be useful not only for practicing marketers, managers at various levels, but also teachers and students.

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Book in epub format

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Seller will give you a gift certificate in the amount of 10 RUB for a positive review of the product purchased..
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