Outcome. Exam RFEI advertising matter (40 items)

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Description

Final exam RFEI advertising matter (40 items)
Speciality "Marketing"
The archive all questions.
The first three exam questions:

1. Advertising - is:
a) the deliberate transmission of information on the usefulness of the goods or services from sellers to buyers;
b) the transmission of information, aimed at maximizing the sale of goods;
c) a set of measures - aimed at obtaining excess profits;
d) targeted communication, focused on the sale of goods at the lowest prices.

2. The main objectives of advertising does not include:
a) information;
b) to attract attention;
c) the formation of the consumer objective
opinion on a commodity market; d) the creation of an attractive image of the product.

3. One of the objectives of advertising is to encourage consumption. What is it?
a) providing the customer the ability to produce ten times more goods;
b) provide the customer with a system of arguments leading to the conclusion that the proposed purchase of the goods;
c) providing the customer to perform a leading role in the planning of an advertising campaign;
d) provide the customer with the most complete information about the product, its properties, the point of sale, etc.

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