MFPUCoursework on discipline practice valuation of inta

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FPA Coursework on discipline practice valuation of intangible assets subject to exclusive rights in a trademark (service mark) «TRANSAERO»
Option 1
This work acc. with the methodological guidelines, illustrated with graphs and charts. Protected perfectly well, but for the continued success of its protection needed at least minimal modifications

Option №1
Setting the evaluation is formulated in accordance with the requirements of Federal Valuation Standards (FSS-1).
Table 1.
The task for assessment

1 The purpose of evaluation Determining the market value of the object
2 Problem assessment Investment Attraction
3 Market value Type
4 Serial number of the report 01/10
5 The basis for the assessment of the Treaty №HH / 09 dated 17.01.2010
6 Customer Open JSC "Aviation Company" Transaero "
7 The evaluator Oleg Petrov
Education: Diploma of MFPA retraining PP number of XXXXX XX XXXX of March
8 evaluation object exclusive rights to the trademark (service mark) «TRANSAERO»
The trademark (service mark) "TRANSAERO" registered 23.12.2002 (certificate number 254018, issued by Rospatent, duration - 10 years)
Ranked 9 Exclusive rights (property) rights
10 The owner of the assessed property Joint Stock Company "Aviation Company" Transaero "BIN 1025700775870; Legal address: Russia, 191104, St. Petersburg, Liteiny pr 48, Liter A.
11 assessment of compliance FSO number 1: General requirements assessment, approaches and requirements for assessment, approved by the order of Russian Ministry of Economic Development on 20.07.2007, № 256;
FSO number 2: The purpose of evaluation and types of cost, approved by order of the Russian Ministry of Economic Development on 20.07.2007, № 255;
FSO number 3: Requirements for the evaluation report, approved by the order of Russian Ministry of Economic Development on 20.07.2007, № 254.
13 Date of the report January 30, 2010
14 Date of determining the value of January 1, 2010

table 2
Data on objects peers
Elements of comparison values comparing elements (quantitatively and qualitatively) objects
evaluation object Aeroflot Russian Sibir, UTair
Cost trademark thousand. Rub. 860400 365100 315600 103404
Date of determining the value 01.01.2010 01.01.2010 01.01.2010 01.07.2009 01.01.2009
The area of exclusive rights
Time to use the trademark
The availability of patent protection
The branch, which have been or will be used by the OIC
Passenger traffic in 2009
Missing data need to find yourself on the websites of the companies and on the website of Rospatent.
Table 3
The development cost of evaluating object
The cost of the design in 2002 to 50 thousand. Rub.
Costs for legal protection in 2002, 18 thousand. Rub.
marketing expenses in 2003, 1650 thousand rubles.
Expenses for advertising, since 2003, the year 2500 thousand. Rub.
TK margin of 15%
All the expenses for creation of a trademark must be brought to the valuation date.

Additional information

1. Main findings and conclusions
2.Zadanie to assess
3.Svedeniya on the customer evaluation and Appraiser
4.Dopuscheniya and restrictive conditions used by the appraiser in the assessment
5.Primenyaemye appraisal activity standards
6.Opisanie evaluation object
7.Analiz market to which the evaluation object
8.Analiz the best and most efficient use of the estimated object (LNEI)
9.Otsenka value of intellectual property comparable sales approach
10.Otsenka value of intellectual property cost approach
11.Otsenka value of intellectual property income approach
12.Soglasovanie evaluation
List of used normative and methodological materials


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