Methods of persuasion: Influencing human behavior.

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Uploaded: 17.03.2017
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Content:
Acknowledgments.
Foreword.
Introduction.
Step 1: Form their perception.
Chapter 1: Blow up their habitual way of thinking.
Chapter 2: Fix their perceptions.
Chapter 3: Express high expectations.
Step 2: Achieve a suitable psychological attitude.
Chapter 4: Monitor non-verbal signals.
Chapter 5: Create psychological consistency.
Stage 3: Initiation of psychological pressure.
Chapter 6: Focus on social norms.
Chapter 7: Demonstrate any similarities.
Step 4: Deploy your message.
Chapter 8: Use repetitive effects.
Chapter 9: Reduce the susceptibility of negative information.
Step 5: Optimize your message.
Chapter 10: Change their value judgments.
Chapter 11: Correct your message.
Step 6: Initiation of their action.
Chapter 12: Create the appropriate motivation.
Chapter 13: Motivate with constraints.
Step 7: Maintain their comfort.
Chapter 14: Create favorable associations.

Additional information

Original title: Methods of Persuasion: How to Use Psychology to Influence Human Behavior
The size of the original: 242 pages.
Format: PDF FB2
The book has been translated into Russian.
Author of Nick Kolenda

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