Comprehensively considered the essence of entrepreneurial activity in the health sector. It describes the types and legal forms of modern medical business. Some aspects of trade in goods of medical purpose. Separate chapters are devoted to personnel policy, business planning and protection of trade secrets.
Much attention is paid to problems of branding, distribution, enterprise culture and unfair competition in the medical business.
For medical students and faculties, students of postgraduate education, managers and entrepreneurs.
The book is presented in doc-file (all 246 pages)