Marketing Course "Formation of commodity policy and p"

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Uploaded: 21.06.2016
Content: курс Маркетинг.doc (323 kB)

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Description

Course, Marketing, "the formation of commodity policy and market strategy for the enterprise"
CONTENT

introduction
1. Theoretically part
1.1 The essence of commodity policy.
1.2 Conditions for the formation of commodity policy.
1.3 Classification of goods.
1.4 Assortment and management.
2. The practical part
2.1 The main directions of marketing research
2.2 Procedure for marketing research
2.3 Analysis of the current market of perfumery and cosmetics in Russia
2.4 Marketing research of consumer preferences and data analysis
2.5 Conclusions on the results of market research
conclusion
Bibliography
Annex 1
Appendix 2
Appendix 3
Annex 4

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