Marketing. Control

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Uploaded: 29.06.2016
Content: Маркетинг контр.doc (157 kB)

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Test
                                                    on the subject of "Marketing"


   Vopros1.Nazovite basic marketing concepts

   Question 2. What is the "marketing management process?

Question 3. What is meant by market segmentation?

Question 4. Please provide a typology of consumers.

Question 5. What is meant by product marketing? Give the classification of goods

Question 6. What is the "product life cycle"?

Question 7: Describe the types of market competition.

Question 8: What is the "public relations" and what are its objectives?

Question 9.Oharakterizuyte elements and specifics of the marketing communication process.

Question 10. List and describe the main methods of construction firms marketing department.
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