Marketing control option 9

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Uploaded: 27.01.2016
Content: маркетинг вариант 9 канал распределения.doc (144 kB)

Description

Decisions Control work. 17 pages
Task 1.22

The concept of distribution channel, its function and structure
Task 2.12

Which sources of information when making purchasing decisions, according to consumers, the most authentic?
1) media;
2) radio advertisements;
3) the opinion of relatives;
4) TV advertising;
5) specialized journals.
Task 3.4

Identify the following organizations and entities of market activity in terms of the components of the marketing environment of the supermarket "Pyaterochka":
 employees;
 Tax Inspectorate of the district;
 residents of the neighborhood;
 newspaper "Hand in Hand";
 Society for the Protection of Consumer Rights;
 advertising agency;
 confectionery "Udarnitsa."

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