Market research products on the example of the chocolate market

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on discipline: Marketing research
on the topic: Market research products on the example of the market of chocolate products in Minsk

Minsk Belarusian State Economic University in 2009

Caution For questions call the file number: 0043
* 03

Additional information

Scientific work: 40 p. 6 fig., Table 5. 32 source 13 adj.
MARKET, market research, market conditions, the market share, capacity, development trends, competition, secondary information, questionnaire, PREDICTION

Theoretical basis of market research and analysis
1.1 The market as an object of marketing research
1.2 Market conditions and market analysis

2. Methods of marketing research, used for market research
2.1. Desk research
2.2. Survey method
2.3. Forecasting methods: correlation and regression analysis as a method of predicting market

3. Market Analysis of the results of marketing research
3.1 The current state of the market of chocolate products
3.2 Outlook for the market of chocolate products in Minsk

List of references
Appendix A. Classification of sources of secondary information ......
Appendix B. The sales volume of confectionery products Belarus
Appendix B. About
Appendix D: The population of the city of Minsk by age
Appendix D. The frequency analysis of the question "Do you consider yourself
sweet tooth? "
Appendix E. The questionnaire, designed to further survey ......
Appendix G: Statistics on the confectionery industry ... ......
Annex IV Correlation and regression analysis of volume
Confectionery year
Appendix K. The critical values \u200b\u200bof the Student
Appendix L. analysis of the issue of "the highest quality, to your
opinion, is domestic or imported
chocolate products? '
Appendix M. Correlation and regression analysis of consumption
confectionery residents of the city of Minsk for the year
Appendix N. Cash income per capita in the city of Minsk
Appendix P. Evaluation of packaging products of "Kommunarka"


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