Question 1. What principles modern ideology of marketing management?
1. The implementation of the main objectives of the company;
2. The orientation of the manufacturer;
3. The minimum system device management and production company to market requirements;
4. The impact on the market using all available means to reduce demand;
5. all of the above.
Question 2. What is the responsibility of the marketer?
1. make payments to the state budget, to form and maintain market ;;
2. pay salaries, build and maintain the market, to make payments to the state budget;
3. expect business plan, facilitate sales and increase its efficiency, to pay wages;
4. determine how using the demand, we can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
5. determine how using the demand, we can make a profit; facilitate sales and increase its effectiveness.
Question 3. What applies to components of the production, from a marketing standpoint?
1. quality, packaging, availability of raw materials, transportation;
2. timely repair, outlook, problems of labor;
3. The availability of electricity, fuel, raw materials, packaging;
4. outlook, quality, packaging, availability of raw materials, labor problems;
5. The availability of raw materials and personnel.
Question 4. What is a "product development"?
1. The output of this company with the existing products to new target markets by opening new channels of propagation-lence of the product;
2. proposal for a new or improved product on the existing market to better meet their needs;
3. The penetration of the existing market with existing products by changing the other three components of the marketing mix;
4. The proposal of a new product for the company in a new market, which is the most difficult task of all the above;
5. All of the above.
Question 5. How is divided the market, in terms of marketing?
1. The consumer market, investment market, the labor market;
2. The labor market, the consumer market;
3. The market of retail (wholesale) trade, the consumer market;
4. Investment Market, the commercial market;
5. Market retail (wholesale) trade, consumer and labor markets.