How to start your own business. Marketing II

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Uploaded: 23.10.2005
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Description

How to start your own business. Marketing II

The book consists of two sections.
The first looks at various issues of advertising, without which entrepreneurship is simply impossible. Chapters "Advertising in the press", "types of advertising that are not related to the press", "Advertising in the mail," "Promotional printed materials," "shows" detail all the subtleties and nuances of advertising, especially the planning of advertising activity, unexpected and original advertising moves.
In the second section of the book discusses specific types of business activities. Retail and mail order sales, sales of own-produced goods and services. Everywhere entrepreneur may encounter many "reefs and underwater currents" to be aware of and to overcome which we must prepare.

Additional information

Advertising in the press
To maximize the effectiveness of advertising in the press, you must all be carefully considered and planned.
Try as closely as possible to determine its market segment and create the appropriate text of your advertisement.
Select the appropriate ads for your local newspaper and put it in advertising. In addition to an advertisement to be placed in the newspaper, you can tell the editor something interesting about your business that will form the basis of a newspaper article about your business.
TYPES OF ADVERTISING, NON-MEDIA
You can use a variety of types of advertising of its pre-acceptance. There are many ways to advertise products or services offered.
This may be, for example:
• radio advertising in the subway;
• advertising on the plastic bags;
• advertising in various types of packaging materials (milk pas chum bags for packing bread, wrapping paper, and others.);
• advertising on the tickets;
• advertising on public transport stops.
Think how it would be possible to use these and other types of advertising to promote sales of your products or services.
Advertising by mail
After reading this chapter, you will learn:
• how to distribute advertising their company by mail;
• how to maximize the effectiveness of this type of advertising;
• how to profit from the distribution of advertising by mail.
Brochures and printed material
In this chapter, we are talking about how to make a clear idea about the advertising of your printed materials and briefly and clearly state their wishes for the employee of the printing agency.
EXHIBITIONS
Trade shows provide an opportunity to tell interested parties about the activities of enterprises.
Not only can you tell us about your company, but also to showcase their products or services. Often, participation in exhibitions allows to increase sales.
After reading this chapter, you will learn how to derive maximum benefit from participation in exhibitions.
RETAIL
In Russia now retail for many Russians is the main type of business. In the context of the role of trade deficit retailer extremely simplified.
However, as the saturation of the consumer market of different kinds of goods in the course of economic reforms in the Russian small traders have to work hard to win a place under the sun.
This can be achieved if you have thoroughly studied his ry-NOC and to the maximum extent able to meet the needs of its customers.
Remember that in any kind of business there is always a place for a "fogger".
After reading this chapter, you will learn what you should pay attention, if you decide to engage in retail trade.
SELL YOUR GOODS MANUFACTURED
It often happens: you have the perfect idea, maybe even very original. Then this idea will materialize and you start production.
In any case, the main question that you have to find the right answer is not "How?" And "How does it sell?". In other words, you run into problems related to the field of marketing.
In this chapter we will examine some of the possible ways to implement the goods produced by you. You will learn how to make items on your stock found its consumers.
Direct mail
Direct mail, ie receiving mail orders for your goods with postal money order, or cash on delivery use is one of the possible and very convenient forms of retailing.
If the quality of your products really fit Ba PWM promotions, direct mail can be a dos sufficiently lucrative. This form of trade has two main advantages:
You do not need to specifically open a store that allows you to save some money; very low probability of not receiving your money for the goods.
However, direct mail, as well as any

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