How to promote and advertise a Web site on the Internet

This book will interest all who are faced with the issues of training, placement in the Network and promotion of Internet resources of different levels: from home page to a corporate site. In it you will find everything you need to optimize Web sites for search engines: techniques for writing Web pages description of many of the most popular specialized programs designed for the preparation of the site and its promotion, creating a good HTML-code pages with the correct metadata.The book is a practical guide for developers of Web sites and all involved in their promotion. The author gives many tips for creating and announcing Web pages. Reviewed automation tools to improve the efficiency of development and marketing in the creation and maintenance of the website. The description of the software and network tools that automate the processes of testing and debugging of the site, which verifies the efficiency and correctness of hyperlinks, syntax and grammar of HTML code placed on the page of text occupies a Central place in the book. Details of the possibility of such programs like Linkbot Developer Edition, Domain NameChecker, Retrieve, CyberSpyder Link Test, HTML Link Validator, CSE HTML Validator, A Real Validator MetaTag ToolKit, MetaMan, WebQA.A separate Chapter is devoted to the registration of Web resources in search engines and directories. Describes the program for automatic registration (WebPosition, Page Promoter, Web logger), methods of interaction...