Heading Marketing - Marketing organizations Wednesday

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Uploaded: 08.02.2017
Content: Макркетинг-Маркетинговая среда организации(С-аМ).rar (70,52 kB)

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Kursovaya po Marketingu na temu:"Marketingovaya sreda organizatsii",sdavalas´ v MEI v 2016 godu,otsenka 5.
Soderzhaniye
Vvedeniye 3
1 Marketingovaya sreda 5
1.1 Ponyatiye i sushchnost´ marketingovoy sredy 5
1.2 Vnutrennyaya sreda 6
1.3 Mikrosreda 8
1.4 Makrosreda 14
2 Analiz marketingovoy sredy predpriyatiya 17
2.1 Analiz vneshney i vnutrenney sredy predpriyatiya 17
2.1.1 Analiz vneshney sredy 17
2.1.2 Analiz vnutrenney sredy 18
2.2 STEP-analiz i SWOT-analiz 19
2.2.1 STEP-analiz 19
2.2.2 SWOT-analiz 21
Zaklyucheniye 24
Spisok ispol´zuyemoy literatury 25
Course Marketing on "Marketing environment organization," surrendered in MEI in 2016, rating 5.
Content
Introduction 3
1 Marketing environment 5
1.1 The concept and essence of the marketing environment 5
1.2 The internal environment 6
1.3 Microenvironment 8
1.4 Macro 14
2 Analysis of the marketing environment of enterprise 17
2.1 Analysis of external and internal environment of the enterprise 17
2.1.1 Analysis of the external environment 17

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