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Uploaded: 15.04.2017
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TOPIC: "ANALYSIS AND CONSUMER EVALUATION OF THE ASSORTMENT OF THE WOMEN LEATHER FOOTWEAR"
Thesis: 143 pages, 48 tables, 28 drawings, 17 applications, 52 sources of literature

Additional information

CONTENT Introduction ................................................................................. ... 4 1 The state of production, sales and directions for the development of the range of leather footwear ............................................................................... 7 1.1 Status and prospects for the development of leather footwear in Russia ..................................................................................... 7th 1.2 Features of the modern leather footwear market ...................... 13 1.3 Classification and directions of development of assortment of leather footwear ........................................................................................ 18 2 Analysis of the structure of the assortment of women´s leather shoes sold by the VICINI store .................................................................. .. 30 2.1 The company´s market strategy and analysis of its economic performance ................................................................ thirty 2.2 Features of customs control of leather shoes ................... 36 2.3 Analysis of the structure of the assortment of footwear based on top materials and designation ............................................................................... 42 2.4 Analysis of the assortment structure based on bottom materials, sole attachment methods and heel height ............................................. 47 2.5 Analysis of the assortment structure for seasonal use, size and prices ..................................................................... .. 58 2.6 Analysis of the structure of the assortment of footwear by types, varieties, styles, models ...................................................................... 63 3 Analysis of the results of the consumer evaluation of women´s leather shoes sold by the VICINI store ................................................. 68 3.1 Features of the requirements imposed on women by footwear, as a special group of consumers ....................................................... 68 3.2 Techniques for the development of questionnaires, for conducting a survey and for processing the data obtained ............ 71 3.3. Analysis of the results of the questionnaire survey of buyers ..................... 82 3.4 Directions for improving the range of women´s leather shoes in the store "VICINI" ............................................................ 95 Conclusion ............................................................................... 101 List of used sources ..................................................................... 106 Appendix A - The main types of women´s footwear ................................. 112 Appendix B - Classification of leather shoes .................................. 113 Appendix B - High fashion technologies: 3D printed shoes ............ 118 Appendix D - Shoes of the American brand Rockport (Rockport) ......... ... 119 Appendix D - Information on the import of leather shoes according to the Dacha Classifier program .................................................................. ... 120 Appendix E - Distinctive features of methods for fastening leather shoes ........................................................................................ 123 Appendix G - Classification of heels by height and type ................ 125 Appendix 3 - Method of placing the heel on the sole of the shoe ......... .. 126 Appendix I - Some types of shoes sold in the store "VICINI" ................................................................................. .. 127 Appendix K - The sizes of leather footwear according to the new (matrix) and old (bar-matt) numbering and the correspondence of the sizes ........................ .. 128 Appendix L - Some models of women´s shoes sold by the VICINI store ..................................................................... 131 Appendix M - Assortment of summer shoes socks ................ 132 Appendix H - Women´s Fo

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