Gosekzament. Marketing. Brand Management

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Uploaded: 01.07.2015
Content: ГОС - бренд.doc (353,5 kB)

Description

Specialty Brand Management

Strategic brand management

№ p / p

Question Name

Model of the strategic brand management Kevin Keller.

Model Brand Leadership Aaker and Yohimshtaylera.

The model of creating integrated brand Leslie de Chernatoni.

Brand management as a specific organizational structure.

Professional activities of brand management

Additional information

MI, VPO, Department of MIK, the compiler Danchenko

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