English version 4 (Marketing)

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Uploaded: 23.01.2014
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If you do not find a ready-made, desired job in English, write in the message. Is a quality and cost of dumping.

I. Rewrite the following sentences, determine in each vidovremennyh form and verbs - predicate. Turn suggestions on the Russian language.
1. This store is known to all consumers of our town.
2. We had carried out a lot of projects before we could obtain the best performance.
3. If you are researching a consumer market, you should try to talk.
4. Indexation has already been introduced in countries that had to live with inflation rates of30 to 40 per cent for years.
5. The demand for the goods will be higher if advertising campaign is organized properly.

II. Rewrite the following sentences, underline in each of the modal verb or its equivalent. Turn suggestions on the Russian language.
1. Profits have only slightly increased and therefore we have to reduce our further investment.
2. To establish a strong brand one must invest much money in advertising and promotion.
3. By introducing modern machines and technologies farmers will be able to reduce labour consuming processes on a farm.
4. You can not write an account until you calculate depreciation of the capital assets.
5. The recording of all company's transactions is to be done systematically.

III. Rewrite the following sentence; Emphasize Participle I and Participle II and set the functions of each of them, ie, specify whether it is a definition, fact, or a part of the verb - predicate. Turn suggestions on the Russian language.
1. Sent in time the letter was of great help to our partners.
2. When studying at the University Paul wrote several articles.
3. The quantity demanded is influenced by changes in consumers' incomes.
4. Capital obtained from investors is called share capital.
5. The company has been concentrating on the research and development of new products.

IV. Rewrite the following sentences and translate them into Russian, paying attention to the function of the infinitive.
1. To be successful in business one should know all the competitor's positions.
2. It is necessary to study the potentialities of this market.
3. To know your competitor's business and products is most important.
4. The task of advertising is to maintain the price levels of new goods.

V. Rewrite the following sentences and translate them into Russian, paying attention to the gerund and its function.
1. The improving of the goods quality is of great importance for obtaining higher profits.
2. New firms usually try to enter the market by distinguishing their goods with original trademarks and wide advertising.
3. They had great difficulty in obtaining these data.
4. The economist spoke about using seven - step cycle more efficiently.

VI. Rewrite the following sentences and translate them into Russian, paying attention to the different meanings of verbs to be, to have, to do.
1. Having been checked by the bookkeeper the trial balance was sent to the accountant.
2. I had heard that every office worker had a dictionary because English spelling is so difficult.
3. You didn`t have to make appointments. It`sa duty of the secretary.
4. Yesterday our manager had to come to his office early as he had a lot of work to do.
5. They will be doing these calculations tomorrow from 2 to 3 o`clock.

VII. Rewrite the following sentences and translate them into Russian, paying attention to conjunctionless submission.
1. Lenders must know that the money they lend will be paid back eventually.
2. Customer want a product they buy has a certain level of quality.
3. The reports the auditor prepares annually should be available to the company`s stockholders.

Additional information

VIII. Read and translate written text.
Activities involved in getting goods from the producer to the consumer are called Marketing. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing.
Marketing concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important product features, developing strategies to persuade them to buy, and, finally, enhancing their satisfaction with a purchase. Marketing management includes planning, organizing, directing r and controlling decision making regarding product lines, pricing promotion, and servicing. In most of these areas marketing has complete control; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used and supervising the profitable flow of goods from the factory or warehouse.

IX. Answer the questions in the text.
1. What is marketing?
2. What does marketing concentrate on?


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