Thesis in Political Science

The theme of "Polіtichna advertising parlamentskіy Campaing 2007 rock '107 pp. With additions Ukr. language, framed by the standards. Evaluation in the protection of "excellent."

ZMІST
Entered ....................................................................................... ..4
ROZDІL 1.
THEORETICAL METODOLOGІCHNІ ambush DOSLІDZHENNYA POLІTICHNOЇ advertisements

1.1. Metodologіchna polіvarіantnіst doslіdzhennya problemi .................. ..9
1.2. Theoretical and kontseptualnі Ambush polіtichnogo reklamuvannya have svіtlі komunіkativnogo, semіotichnogo that marketing pіdhodіv .................. .14
1.3. Kategorіalny aparat doslіdzhennya .......................................... ..29
ROZDІL 2.
POLІTICHNA Trade UC Elements VIBORCHIH TEHNOLOGІY

2.1. Viborchі tehnologії: sutnіst i problemi vikoristannya .................. ... 37
2.2. Priyomi i FORMS polіtichnoї ADs ....................................... ... 42
ROZDІL 3.
Conceptual ORGANІZATSІYA ІMІDZHEVO promotional ІNSTITUTІV POLІTICHNOЇ propaganda UKRAЇNІ

3.1. Іmіdzhevі that reklamnі strategії viborchih kampanіy polіtichnih партій……………………………………………………………………………..53
3.2. Dosvіd vikoristannya polіtichnoї ADs have kontekstі parlamentskih кампаній…………………………………………………………………………..59
ROZDІL 4.
DOSLІDZHENNYA ZOVNІSHNІH Sponsored POVІDOMLEN In PARLAMENTSKІY Campaing 2007 Rock

4.1. Osoblivostі parlamentskoї rock Campaing 2007 ........................... 72
4.2. Analіz zovnіshnoї ADs ...................................................... .81

VISNOVKI .............................................................................. ... 93
LIST VIKORISTANOЇ LІTERATURI the I Jerel ........................ ... 98
DODATKI ................................................................................. 105