Diploma of Marketing researches at the enterprise

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Uploaded: 14.11.2016
Content: Диплом Маркетинговые исследования на предприятии.rar (178,92 kB)

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Diploma of Marketing researches at the enterprise Diploma of Marketing researches at the enterprise Diploma of Marketing researches at the enterprise

Thesis topic: Marketing researches at the enterprise with originality 74% successfully defended in 2016.

Introduction 3
Chapter 1. History and trends of marketing research 9
1.1 Goals, objectives and basic concepts of marketing research 9
1.2 Contents marketing research and methods of data collection 12
1.3 the Stages and organization of marketing research 22
Chapter 2. Analysis of marketing research in advertising on the example of LLC "Prime" 29
2.1 Organizational and economic characteristics of Premer, OOO 29
2.2 General presentation of marketing research advertising Premer, OOO 37
2.3 evaluation of the effectiveness of marketing research in the activities of Premer, OOO 41
Chapter 3. Improving marketing research in the activities of Premer, OOO 50
3.1 measures to improve the marketing activities of Premer, OOO 50
3.2 the Basic directions of improvement of marketing research Premer, OOO 57
3.3 evaluation of the effectiveness of the proposed activities 61
Conclusion 64
References 68
Applications 72

Additional information

Thesis successfully defended in 2016.
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Attention! Originality may eventually change!

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