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Diploma Perfection advertising predpr.
Uploaded: 05.05.2011
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TABLE OF CONTENTS
INTRODUCTION .......................................................... ...... ............... ... 6
I ADVERTISING COMPANY AND ITS ACTIVITIES СОСТОВЛЯЮЩИЕ………………………………………………………………….10
1.1 The image of the company and the process of its formation ...................... ... 10
1.2 Components of the advertising of the company ...... .. .... .... ... ..18
1.3 Technology of the advertising company to create the image предприятия……………………………………………………...……………….…..27
II use of advertising technology as a means of image formation hairdresser "FORMULA КРАСОТЫ»………………………………………………………………..…………44
2.1 Analysis of promotional activities salon - hairdresser "Formula красоты»……………………………………………………………………….……..44
2.2 Organization of the advertising campaign for the hair salon "Formula of Beauty" .......................................... .. .......... .... .......... ......... 46
CONCLUSION ..................................... .................. ............ .. ... .... 65
CONTENT .................................... .. ...................... ...... ... ...... .66
APPLICATIONS
APPENDIX A Economic cost estimates for the provision of advertising
Service hairdressing salon "Formula of Beauty" ....... ................ ... .. ... 68
APPENDIX B Sketches outdoor advertising hair salon
"Formula of Beauty" ................................. .............................. ............... 69
ANNEX façades hair salon "Formula красоты»……………………………………………………………………………….74
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