Diploma formed. commodity policy and market strategy

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Uploaded: 05.03.2011
Content: 726.rar 130,31 kB
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TABLE OF CONTENTS

Introduction ................................................................................. 3
1. Theoretical bases of formation of commodity policy and market strategy. .................. 6
1.1. The nature and role of commodity policy of the enterprise in the conditions of market relations ................................................................ 6
1.2. Types of commodity policy of the enterprise and its elements ... .. ............. 11
1.3. Techniques range management production companies in the market ........................ .. ................... ...... ... 29
2. ASSESSMENT OF THE COMMERCIAL POLICY AND MARKET STRATEGY
LLC "Antey +" .................................... .. ..................................... 42
2.1. Analysis of the main economic indicators of activity
LLC "Antey +." ............................................. 46
2.2. Analysis of the market for products of "Antey +" ................ .......... 55
2.3. Evaluation of the main elements of commodity policy and market strategy of the NGO "Antey +» .. 62
3. Development of recommendations on management of trade policy and market strategies of "Antey +" ... 73
3.1. Forecasting market for products of "Antey +" ............ 77
3.2. Recommendations for optimization of the product range
LLC "Antey +" .... ..................................................................... 79
3.3. Recommendations for the promotion of products and optimization of enterprise service ................................................ 84
CONCLUSIONS ............................................................................ 90

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