Crib Marketing + lecture notes

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Uploaded: 07.09.2010
Content: 11012.rar (244,36 kB)

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Suitable for all universities !!!
Lectures include 60 questions, the volume of 1-2 pages. Made textbooks 2009-2010.
Crib is made of lecture notes, double-sided, measuring 4.5 x 7.5 cm (easily fits into the palm).
TABLE OF CONTENTS
1. Marketing. SCIENCE AND PRACTICE
2. NATURE AND CHARACTERISTICS OF MARKETING
3. System-oriented Approach in Marketing
4. The method of marketing. ANALYSIS OF THE ENVIRONMENT
5. ANALYSIS OF EXISTING AND DEVELOPMENT OF NEW PRODUCTS, SERVICES
6. The classification of types of marketing. Passive and active marketing
7. SCIENCE AND TECHNOLOGY MARKETING
8. MARKETING CONSUMER GOODS
9. MARKETING capital goods
10. MARKETING PRACTICES IN RUSSIAN
11. DEVELOPMENT OF MARKETING
12 ways to use the world experience of development of marketing IN RUSSIA
13. FUNCTIONS OF MARKETING
14. MARKETING PLANNING SYSTEM
15. MARKETING PLANS
16. CONCEPT, ROLE AND IMPORTANCE OF MARKETING STRATEGY
17. REQUIREMENTS FOR MARKETING STRATEGY. SWOT-analysis
18. The main component STRATEGY
19. GROWTH STRATEGY
20. VARIOUS MARKETING STRATEGIES
21. concentrated marketing
22. CHOICE OF MARKETING STRATEGIES
23. Mechanism of marketing strategy
24. products, services
25. Morphological methods of product development. The method of "brainstorming" and rating scales
26. Economic analysis of the idea of \u200b\u200ba new product
27. Effective Marketing
28. Definition of the marketing mix
29. Types of the marketing mix. Marketing mix in the Russian practice
30. MARKET RESEARCH
31. competition
32. DIRECTIONS competition
33. SUPPLY AND DEMAND
34. Market conditions. MARKET ANALYSIS AND FORECASTING
35. Demand Forecasting
36. DESCRIPTION OF MARKETING INFORMATION SYSTEM
37. Methods of marketing research
38. The method of marketing survey
39. Market Segmentation
40. Segmentation of the market in relation to goods
41. multifactor segmentation
42. POSITIONING. Domestic practice of market segmentation
43. Trade policy
44. quality goods. Study of competitive goods
45. product life cycle
46. \u200b\u200bCREATING EFFECTIVE RANGE
47. CLASSIFICATION clientelistic MARKETS
48. The concept of market conditions, its types
49. The market research
50. PRICING
51. MARKETING STRATEGY PRICING
52. The method of pricing
53. STAGES OF PRICING
54. The task of promoting PRODUCT
55. The characteristics of the channels of distribution of goods
56. The choice of ways of merchandise
57. LOGISTICS optimization principle merchandise. Wholesalers
58. Retailers
59. SERVICE
60. The process of selling. Meet buyers, eliminating the psychological barriers to ascertain the needs
61. The presentations and demonstrations of goods offered related products, the purchase and Calculation
62. CONCEPT OF CORPORATE STYLE
63. CORPORATE IDENTITY SERVICE. IMAGE
64. The personal sales and sales management
65. WORKING WITH intermediaries and sales analysis
66. The sales policy
67. DESCRIPTION OF FOSSTIS its funds. Means of facilitating trade
68. The means of promoting CONSUMERS
69. FEATURES Russian mentality
70. Strategies for moving GOODS
71. The process of communication
72. Trade as a special kind MARKETING ACTIVITY
73. LAWS OF ADVERTISING impact on the audience
74. The requirements for advertising. Advertising works
75. The effectiveness of advertising and methods of its evaluation
76.SVYAZI PUBLIC (PUBLIC RELATIONS-PR) AND MARKETING
77. SUMMARY OF THE CORPORATE CULTURE
78. MARKETING FUNCTION CONTROL-management firm
79. THE CONCEPT OF CONTROLLING
80. Innovations in Marketing
81. TYPES OF MARKETING SERVICES AT THE ENTERPRISE
82. TYPES OF ORGANIZATIONAL STRUCTURE OF SERVICE MARKETING COMPANY
83. The concept of the world market, its structure
84. STAGES OF MARKETING IN INTERNATIONAL ECONOMIC RELATIONS
85. The exit strategy for foreign

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