Consumer research - thesis

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Uploaded: 20.11.2009
Content: 91120134527833.doc (951,5 kB)

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Thesis - consumer research 79 p.
Introduction
1. Theoretical basis of the study and forecasting of demand of consumer goods
1.1 The role and importance of consumer demand in the organization of business enterprises
1.2 The concept, nature and types of customer demand
1.3 Methods consumer research
2. Brief organizational and economic characteristics of the subsidiary "Hleb" HKHP LLP 1998 - 1999
3. Analysis of consumer demand in the market of bakery products
3.1 Characteristics of the market of bakery products and investigational product
3.2 Analysis of demand and consumer preferences in the market of bakery products in Khabarovsk in 1999
3.3 Analysis of the factors influencing the formation of demand in the market of bakery products (for example, DP "Hleb" LLP HKHP
4. Key areas for improvement work on the formation and regulation of consumer demand for bakery products
4.1. Improving commodity policy DP "Hleb"
4.2 Proposals to build consumer demand for bakery products DP "Hleb" Conclusion
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