Confessions of a pricing wizard. Hermann Simon

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Confessions of a pricing wizard. Hermann Simon

In the book, Hermann Simon - well-known expert in the world on pricing and trusted advisor top managers of Fortune 500 companies - are the best methods and pricing principles applicable to any commercial activity.
Successful pricing formula is more like a recipe for an exotic cocktail. It is a mixture of psychology, economics, strategies, methods, incentives and rewards, flavored mathematics. As a result, managers cocktail diluted guesses, intuitive feelings and general rules or even exclude the categories that they do not understand. More than 40 years dedicated to Simon to make this "cocktail" more efficient, practical and enjoyable for managers and executives of any industry. He taught many top managers to use pricing to create new markets, business expansion and ensure yourself a long-term competitive advantage. In addition, he learned some tough lessons in personal understanding of what the value of how people perceive it and how to profit from it are removed.
For managers and executives of companies that are engaged in sales.

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