Cheat sheet for Marketing course

Affiliates: 0,02 $ — how to earn
Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 27.05.2015
Content: 50527223347517.doc (732,5 kB)

Description

1.The concept of marketing and its types.
2.The evolution of the concept of marketing.
3.Principles and functions of marketing.
4.The content marketing activities
5.Concept and types of marketing research.
6.Information support of marketing research.
7.The main directions of marketing research.
8.Data collection methods in marketing research.
9.Basic methods of data processing
10.A comprehensive analysis of market opportunities and threats
11.The concept of the marketing environment of the firm.
12.A study of the potential of the firm.
13.The main components of the microenvironment.
14.Marketing intermediaries and their types.
15.Competition: concept and types.
16.The main components of the macro environment
17.The concept and classification of markets.
18.The definition of market capacity. Market conditions.
19.The choice of the target market. Product positioning in the market.
20.Consumption.markets and sod.factors influencing buying behaviour.
21.Market ENT.and sod.fact., ow-ing to his behavior.yo.products prom.desig.
22. Marketing market segmentation.
23.The concept and classification of goods.
24.Market attributes commodities.
25.The product life cycle.
26. The main stages in developing new products.
27.Competitiveness and quality of goods
28.Concept and types of service.
29.The principles and objectives of the service.
30.The service and its functions
31.Concept and types of the prices in marketing activities.
32.Stages of price formation.
33.Pricing methods.
34.Types of pricing strategies and their implementation
35.Channels of goods, their functions and ways of organizing.
36.Methods of distribution of goods.
37.Types of organization structures vending machines companies
38.Selection of intermediaries and work with them.
39.Evaluation of the effectiveness of intermediaries
40.Features of direct marketing
41. Forms of direct marketing
42. The development of direct marketing
43.Mark.communication: concept, stages of development of the communication.strategy.
44.FOS and STIS.
45.Advertising in the marketing system.
46.Exhibitions and fairs as a marketing tool.
47.The concept of propaganda.
48.The concept addresses.structure and DOS.the principles of its construction.
49.Types of organizations.structures of marketing management in the enterprise.
50.Organization of marketing services at the company.
51.Principles and problems of marketing planning.
52.Strategic planning in marketing.
53.OSN.the model used to develop marketing strategies.
54 Planning.. marketing program.
55.The causes of failure in marketing planning.
56.The concept, objects and stages of marketing control.
57.Types of control.
58.International marketing: concept, nature, purpose and features.
59.Environment of international marketing.
60.Forms and methods of international market entry.
61.Intern.organizations supporting mark.activity.
62.Marketing on the market of intellectual products.
63.Marketing in the field of information technology.
64.Non-profit marketing.

Additional information

1.The concept of marketing and its types.
2.The evolution of the concept of marketing.
3.Principles and functions of marketing.
4.The content marketing activities
5.Concept and types of marketing research.
6.Information support of marketing research.
7.The main directions of marketing research.
8.Data collection methods in marketing research.
9.Basic methods of data processing
10.A comprehensive analysis of market opportunities and threats
11.The concept of the marketing environment of the firm.
12.A study of the potential of the firm.
13.The main components of the microenvironment.
14.Marketing intermediaries and their types.
15.Competition: concept and types.
16.The main components of the macro environment
17.The concept and classification of markets.
18.The definition of market capacity. Market conditions.
19.The choice of the target market. Product positioning in the market.
20.Consumption.markets and sod.factors influencing buying behaviour.
21.Market ENT.and sod.fact., ow-ing to his behavior.yo.products prom.desig.
22. Marketing market segmentation.
23.The concept and classification of goods.
24.Market attributes commodities.
25.The product life cycle.
26. The main stages in developing new products.
27.Competitiveness and quality of goods
28.Concept and types of service.
29.The principles and objectives of the service.
30.The service and its functions
31.Concept and types of the prices in marketing activities.
32.Stages of price formation.
33.Pricing methods.
34.Types of pricing strategies and their implementation
35.Channels of goods, their functions and ways of organizing.
36.Methods of distribution of goods.
37.Types of organization structures vending machines companies
38.Selection of intermediaries and work with them.
39.Evaluation of the effectiveness of intermediaries
40.Features of direct marketing
41. Forms of direct marketing
42. The development of direct marketing
43.Mark.communication: concept, stages of development of the communication.strategy.
44.FOS and STIS.
45.Advertising in the marketing system.
46.Exhibitions and fairs as a marketing tool.
47.The concept of propaganda.
48.The concept addresses.structure and DOS.the principles of its construction.
49.Types of organizations.structures of marketing management in the enterprise.
50.Organization of marketing services at the company.
51.Principles and problems of marketing planning.
52.Strategic planning in marketing.
53.OSN.the model used to develop marketing strategies.
54 Planning.. marketing program.
55.The causes of failure in marketing planning.
56.The concept, objects and stages of marketing control.
57.Types of control.
58.International marketing: concept, nature, purpose and features.
59.Environment of international marketing.
60.Forms and methods of international market entry.
61.Intern.organizations supporting mark.activity.
62.Marketing on the market of intellectual products.
63.Marketing in the field of information technology.
64.Non-profit marketing.

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.com the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)