BEGINNING OF THE BRIEFING OF THE RFET Exam 2017

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Uploaded: 09.03.2017
Content: Начала брендинга.zip (462,79 kB)

Description

EXERCISE 1
In SECTION 2 of the training course, you learned how to analyze the product for the need to create a brand. We offer you to analyze independently 3 products according to the scheme proposed in the course:
• Eau de toilette (perfume).
• Dishwashing liquid.
• A laptop.
To complete the task, use the answer sheet,
Which is located on the portal in the folder of discipline "The beginning of branding."
We draw your attention to the fact that in the column "Satisfaction of Need", a reasoned explanation should be provided for how a product can satisfy a particular natural need of a person. For example, use chapter 2.3 of the course.
At the end of the analysis of each of the goods, write a conclusion.

ACTIVITY 2
Having completed the TASK 1 you have determined what natural needs can satisfy the presented products. Choose any three of them, preferably related to different products, and come up with revealing colorful advertising slogans that
Can become an integral part of the brand.
Use the answer form to complete the task.
After completing all the tasks, upload the completed form to the portal. The unloading instruction is on the next page.

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