Assessing the impact of external factors on the financi

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Uploaded: 22.10.2016
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Description

Diploma Assessment of the impact of external factors on the financial activity of the enterprise on an example of the advertising company of "Nota-plus"

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CONTENT
INTRODUCTION 3
1. Theoretical aspects of evaluation and analysis of the influence of external factors on the financial results of the company 6
1.1.Sostav income and expenses as the economic basis of the formation of enterprise financial results 6
1.2 The concept and essence of the enterprise financial environment 10
1.3.Metodologicheskie basics of financial analysis of the enterprise 21
2. STUDY OF THE EFFICIENCY OF FINANCIAL AND ECONOMIC ACTIVITY LLC "NOTA PLUS" 28
2.1.Organizatsionno-economic characteristics of "Nota-plus" 28
2.2. Analysis of financial condition and results of operations of "Nota-plus" 39
2.3. Evaluation of environmental factors impact on the financial results of companies 50
3. Development of measures on improvement of financial results of activity of "NOTA PLUS" 56
3.1. Predicting financial condition and results of operations of "Nota-plus" with the influence of external factors 56
3.2. Cost-effectiveness of measures to improve the financial results of "Nota-plus" 60
CONCLUSION 67
LIST OF SOURCES AND LITERATURE 71


INTRODUCTION

The relevance of the research topic of final qualifying work is due to the fact that a stable position and operation of any entity in the current conditions of the economy are achieved mainly due to the constant and timely analysis of the extent of its financial stability, as well as analysis of the factors affecting the efficiency of production and costs on businesses.
Financial condition is an important factor in the competitiveness of an economic entity, that is why, for each enterprise is so important its evaluation and analysis. Stability Analysis of the financial position of economic agents spend not only in economic difficulties, but also to anticipate, avoid, and for the management of long-term, non-material, the current (working capital) of assets, equity and debt.
With undertaken in enterprises, economic diagnostics on its results developed specific strategies and tactics for further development, there is the identification of existing reserves, which can contribute to increased productivity in the workplace and increase profits.
Analysis of solvency and financial stability is an essential part of the diagnosis of the financial condition of the enterprise, because according to the results of the analysis to draw further conclusions on the whole of the enterprise (its degree of financial stability and solvency, profitability of the underlying assets, competitiveness, etc.).
If the company´s financial stability, solvency, it has an advantage over other companies in the same field in attracting investments, obtaining loans, in the choice of suppliers and the selection of qualified personnel.

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