Abstract Benchmarking (marketing and pricing)

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Uploaded: 27.05.2015
Content: 50527234607110.doc (135 kB)

Description

Course Marketing and pricing
Topic: Benchmarking as a process of constant learning and application of best practices in the field of production and business technologies

The content
Introduction 2
1. Benchmarking as a process of constant learning and application of best practices in the field of production and business technologies 3
1.1. The concept of benchmarking, its benefits to the organization 3
1.2. Classification of types of benchmarking 5
1.3 Theoretical basis of benchmarking in organizations 7
Conclusion 12
List of references: 16

16 pages

Additional information

Course Marketing and pricing
Topic: Benchmarking as a process of constant learning and application of best practices in the field of production and business technologies

The content
Introduction 2
1. Benchmarking as a process of constant learning and application of best practices in the field of production and business technologies 3
1.1. The concept of benchmarking, its benefits to the organization 3
1.2. Classification of types of benchmarking 5
1.3 Theoretical basis of benchmarking in organizations 7
Conclusion 12
List of references: 16

16 pages

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