A.Shneyder, Ph.D., Ya.Katsman, G.Topchishvili. Science won in investment management and marketing

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Uploaded: 25.09.2006
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Description

The book, which lies in front of you, is written for investors, marketers,
managers, business analysts, and simply those who want to understand the
multifaceted business structure as a single and indissoluble whole
Before you start to do something, you need to clear for itself
articulate how you are going to evaluate the quality and results of their
operation. Otherwise too easy then it is a prisoner of self-deception, claiming
I wanted to do exactly what we got. The quality of our work to assess
not to us, and you, dear reader. We can only offer you a criteria
evaluation. And there are only two criteria.

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