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War brands
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Uploaded: 20.02.2008
Content: brend.exe 442,43 kB
Product description
How to win the war? The uncompromising, constant war brands. How to make the brand invincible? How to avoid mistakes in the process of branding? And these mistakes are made, even the most well-known companies. What you need to do to attract buyers item? How to achieve success of the company? On these and many other related questions, answers, this book, written by one of the world's top marketers, David D'Alessandro.
This is - a serious book, but written by a man with an excellent sense of humor; tough, but objective. Buy it, and the author generously share with you their wealth of experience If you are a marketing expert, a businessman, a student of economic university, this book - a gift for you. But it can be recommended a wide range of readers interested in economics and entrepreneurship. In addition, the book has been translated from English into excellent excellent Russian language
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