The art to make and save money, "Casson GN

Book in Word format p.107
As you'll see, made recommendations in this book are applicable to all types of industries and trade. In them it is not about any one species of business, and on there, what is common in all commercial enterprises.

There is no business that consisted only of a unique, unrepeatable, specific features. How to plant, business 8Q% is made up of the most ordinary and familiar. But very few grandfathers people aware of this report. And since I'm here for more than half a century, is immersed in the world of business and explored its more than three hundred different species, he found himself in a position that allowed me to discover the common elements for the entire business.

As I found, usually the person is well aware, a special side of the business, but rarely so well aware of its general part. Most bankruptcies are not caused by a lack of social, oh, it is general knowledge - on management, marketing, business organization, finance.
So I thought it appropriate to prepare a book, having a white common to all types of business things, a book that people would keep in his desk in the office next to a universal yearbooks Uayteykera and railway timetable. Books for everyday use that could assist in decision-making in the organization of proper business.

I have found that there are at least twelve of the Rules or the principles that ought to know every business person. They are formulated in this book. They could be called the Twelve condition for success, as no ignoring their case can not be prosperous. So I think that this book is worth the money for which it is purchased.
Herbert N.Kesson

You need to have some advantages, otherwise compete for success will be much more difficult.
What a person can have benefits? Start figuring out that in this case means, I suggest to the following five directions.
1. Location. There are some ideal places for shopping, restaurants, garages and hotels. And the man should aggressively seek out the best available place him for his business. If it is the starting capital allows you to start with just a small shop, he should look for a scrap of land on the very busy street. The main thing - not the size of the store and the number of passers-by. Ten-foot storefront on the main shopping street is better thirty-foot on the sideline.
2. Special Knowledge.
...
If you can not make your products visible on the market, it must be some other way to highlight, make your business special. We need not stop to think about it until your business will not be in something superior business competitors.
Chicago merchant Marshall Field solved this problem by hanging a sign on his department "College of politeness." He had the best sellers in the United States training. He first developed the science courteous customer service.
Even the smallest advantage can make a businessman a leader in its area, the city and even industry.

Almost every major business was small at first. But always he initially had a number of advantages. He surpassed its smaller competitors. Then he begins to exceed some items large. He continued to develop. Business continues to grow as long as developing its own advantages. Smart manager every week spends a certain time in thought, how to improve the business, how to make it more noticeable, increase its benefits.

An inexperienced businessman usually overestimates its acquisition. The sales volume in its business is lower than he had expected, he also faces costs that he had not foreseen. And when he left a small ingot of working capital, he soon begins to experience financial difficulties.

The main thing is not to start a profitable business, and its reliability

The ability to save money - that's what you need to first learn the business world