This book is intended for all those whose work in some way connected with the Internet business, who is going to create his own company on the Internet, or simply post information site.
Investors who are going to invest in the network business, the book will assess the reality of forecasts and assumptions contained in the business plans of Internet projects, understand what costs are real and which are too high to assess the degree of risk associated with the proposed project.
Conventional marketing employee enterprises, this book will be useful for the evaluation of proposals for advertising agencies and design-studios on site, and advertising of goods and services on the Internet. Use the information and techniques presented in the book, they will be able to assess the adequacy of the price of advertising and its cost-effectiveness for the company.
Managers of Internet companies will find in the book of practical methods of optimization of expenses on advertising and ways to improve its effectiveness, methods of asset and liability of the company, how to assess and minimize the risks, as well as answers to many other questions related to the practice of conducting online business.
For entrepreneurs, developing business plans for network projects and hopes to attract investment for their implementation, in the book detail the process of business planning in the network business.
Agency staff and online advertising companies selling advertising on their sites, the book will help you understand the point of view of advertisers, their needs and the approach to advertising.
Size 3.92 MB