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Horizontal and vertical product differentiation

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Uploaded: 12.05.2008
Content: 80512232021990.doc 181 kB
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INTRODUCTION ........................................................................ ... 3
Chapter 1. GENERAL THEORY OF
Product differentiation .................................... ... 5
1.1. FACTORS AND CONDITIONS OF
Product differentiation ....................................... ... 5
1.2. Measurement of product differentiation ......... ... ... 13
Chapter 2. Types of product differentiation .......... ... ..15
2.1. MODEL horizontal differentiation
PRODUCT ........................................................................ 15
2.2. MODEL vertical differentiation
PRODUCT ..................................................................... .... 21
CONCLUSION .................................................................. .27
REFERENCES ..................... .29

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11 literature sources, work was defended in 2007 by 5.
this coursework you will not find on the Internet.

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