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Diploma - Features and benefits Online-PR
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Uploaded: 30.10.2008
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Product description
Diploma - Features and benefits Online-PR
Introduction 3
Chapter 1. Specificity of the Internet as a means of communication with the consumer 6
1.1. Features of the communicative model used in internet 6
1.2. The dynamics of the Internet in Russia 11
1.3. The development of the Internet advertising market in Russia 17
1.4. Features Online PR in Russia at the present stage 19
Chapter 2. Features of the organization and planning of PR activities on the Internet 26
2.1. Types and features of Internet-PR 26
2.2. Organization and implementation of PR-campaign on the Internet 42
Chapter 3. Analysis of the application Online PR production enterprise of St. Petersburg as an example of "PakPrint" 49
3.1. Characteristics of the company "PakPrint" and the conditions of its operation on the market 49
3.2. Development of PR-company in the Internet 68
3.2.1.Razrabotka PR purposes of the Internet 68
3.2.2. Targeting 68
3.2.3. The choice of means of PR company in the Internet 69
3.2.4. Budgeting PR company in the Internet 72
3.2.5. Forecast of economic efficiency PR company in the Internet 74
Conclusion 76
Bibliography 78
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