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Diploma - Consumer research
Uploaded: 30.10.2008
Content: 81030151116977.rar 150,38 kB
Product description
Diploma - UNITED consumer research in the commercial activities of enterprises catering to the EXAMPLE of "Private Brewery" Tinkoff ".
Introduction 3
1. Theoretical basis of consumer research organization 5
1.1. Theoretical aspects of demand catering 5
1.2. The importance and role of demand catering 10
1.3. Demand planning 12
Chapter 2. Analysis of demand catering as an example of "Private Brewery" Tinkoff ". 23
2.1. Organizational-economic characteristics of catering 23
2.2. Analysis of the demand of "Private Brewery" Tinkoff "32
2.3. The organization works to promote the products on the market 43
Chapter 3. Road (direction) efforts to improve the demand for public catering company "Private Brewery" Tinkoff "53
3.1. Ways to work to improve the demand for public catering company "Private Brewery" Tinkoff "53
3.1.1. Events for the development of a new service "Tourist Groups" 53
3.1.2. The event is to attract corporate clients 56
3.4. Measures to stimulate demand 61
3.3. Cost-effectiveness of the proposals developed by 63
Conclusion 66
References 70
Additional information
Year 2008
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